We take your privacy seriously. This policy explains what personal data we collect, why we collect it, how we use it and what your rights are.

1. Who We Are

Sons of Seven B.V.

Address: Klokgebouw 185, 5617AA,
Eindhoven, the Netherlands

Chamber of Commerce: 89255801

VAT: NL864925700B01

Email: info@sonsofseven.com

Website: www.sonsofseven.com

2. What Data We Collect

When you place an order or
interact with our website, we may collect the following:

Name and surname

Email address

      
Delivery and billing address

  
Phone number (if provided)

Payment information (processed securely, we never store
full card details)

     
Order history

   
IP address and browser data

Email engagement data (opens, clicks) via Klaviyo

 

3. Why We Collect It

We use your data to:

Process and deliver your order

Send order confirmations and shipping updates

   
Handle returns, refunds and customer service queries

Send marketing emails if you have opted in (you can unsubscribe at any time)

Improve our website and product offering

Comply with legal obligations

 

4. Legal Basis for Processing

We process your data on the
following legal grounds:

     
Contract performance — to process and fulfil your order

     
Legal obligation — to comply with tax and accounting
requirements

   
Legitimate interest — to improve our services and
prevent fraud

   
Consent — for marketing communications (opt-in only)

 

5. Who We Share Your Data With

We do not sell your data. We
share it only with trusted third parties that help us run our business:

    
Shopify — our e-commerce platform
(shopify.com/legal/privacy)

      
Klaviyo — email marketing platform
(klaviyo.com/legal/privacy)

      
Klarna — payment provider (klarna.com/us/legal/privacy)

      
Meta / Instagram — advertising
(facebook.com/privacy/policy)

      
Google Analytics — website analytics
(policies.google.com/privacy)

      
Shipping carriers — to deliver your order

All third parties are required to handle your data in compliance with GDPR.

6. Cookies and Tracking

Our website uses cookies and
tracking technologies, including:

Functional cookies — to keep your cart and session
active

Analytical cookies — Google Analytics to understand how
visitors use our site

 
Marketing cookies — Meta Pixel and Klaviyo to measure
ad performance and personalise content

You can manage your cookie preferences via the cookie banner
on our website or through your browser settings.

7. How Long We Keep Your Data

We keep your data for as long as
necessary:

Order data — 7 years (legal requirement for tax
purposes)

Marketing data — until you unsubscribe or request
deletion

Website analytics — 26 months

 

8. Your Rights

Under GDPR, you have the right
to:

  
Access — request a copy of the data we hold on you

      
Correction — ask us to correct inaccurate data

      
Deletion — ask us to delete your data (the right to be
forgotten)

      
Restriction — ask us to limit how we use your data

      
Portability — receive your data in a readable format

     
Objection — object to certain types of processing,
including marketing

      
Withdraw consent — at any time, where processing is
based on consent

To exercise any of these rights, email us at
info@sonsofseven.com.

If you believe we are not handling your data correctly, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at
autoriteitpersoonsgegevens.nl.

9. Data Security

We take appropriate technical
and organisational measures to protect your personal data against unauthorised
access, loss or misuse. All data is transmitted via secure SSL connections.
Payment data is handled exclusively by our payment providers and is never
stored on our servers.

10. Updates

We may update this Privacy
Policy from time to time. The latest version is always available on our
website. If changes significantly affect how we process your data, we will
notify you by email.

11. Questions?

Reach us at:

Email: info@sonsofseven.com

Website: www.sonsofseven.com

Address: Klokgebouw 185, 5617AA,
Eindhoven, the Netherlands