To help other men attack their day. The burning orange packaging serves as a reminder to never start your day with half intent. Treat each day like it counts (Mondays included). 

Modern men deserve a product that works with their hair instead of against it. If there is one thing that we have learned, it is that there is no one-product solution. We developed a full collection and mindfully explain how each product serves a different goal.

We're constantly exploring new ways to manifest SONS OF SEVEN in the real world. Are you a retailer ready for a fresh breeze? Let's talk. info@sonsofseven.com

All orders before 23:00 CET are shipped the same day. Domestic orders (the Netherlands) will be delivered the next day. Most European shipments take 3-5 days. For expected shipping times for your country, click here.

We accept returns within 30 days of receiving your order. Make sure to dive into our Return Policy for all details.

All of our formulas are developed and manufactured in Milan, Italy. In collaboration with experienced Italian product designers who share our obsession with quality.

Our styling formulas guarantee lasting hold from morning routines to late night adventures. We meticulously focused on durability. Is hold your first priority? Pre-style with Sea Salt Spray to strengthen your hair from the roots.