All Sons of Seven products are developed and manufactured in Milan, Italy.
In collaboration with experienced Italian product designers who share our obsession with quality.

Our 3 styling products deliver hold from morning routines to late night adventures. We meticulously focused on durability. Is hold your first priority? Pre-style with Sea Salt Spray to instantly strengthen your hair.

All orders before 17:00 CET time (Amsterdam) are shipped the same day.

Domestic orders (the Netherlands) will mostly be delivered the next day. For expected shipping times for your country, click here.

SONS OF SEVEN is a cult brand founded by brothers Antonie & Melchior. Born from a frustration with average hair products and their boring branding. 

"We didn’t identify with these products or their presentation, so we created something that belonged to us."

During this process, we worked hand-in-hand with experienced Italian product designers, testing hundreds of formulations to arrive at the five products we are proud to present.

Our first collection is available exclusively through this website. For selected selling points, visit the Trusted By section.

We will happily take returns within 30 days of the order if the item is returned to us in original packaging, unused and in resalable condition.

Return shipping will be at the customer’s expense, and they will be required to arrange their own shipment.

Once the returns have been received and approved, we will refund the value of the returned goods, excluding any original shipping costs.