MILAN LABORATORY™MADE IN ITALYBURNING TREE PARFUMÉE
  • TEXTURE PASTE

    FLAT HAIR BOOST

    TEXTURE PASTE

  • MATT CLAY

    LASTING HOLD

    MATT CLAY

  • FIRM POMADE

    WET LOOK SHINE

    FIRM POMADE

  • SEA SALT SPRAY

    FULLER HAIR

    SEA SALT SPRAY

  • DETOX SHAMPOO

    DEEP CLEANSER

    DETOX SHAMPOO

  • TOILETRY BAG

    gather your essentials

    TOILETRY BAG

  • TEXTURE PASTE

    FLAT HAIR BOOST

    TEXTURE PASTE

    Volume and texture for flat hair.

  • MATT CLAY

    LASTING HOLD

    MATT CLAY

    Lasting hold with a matt, natural finish.

  • FIRM POMADE

    WET LOOK SHINE

    FIRM POMADE

    Modern wet-look shine. Smooths dry hair.

  • SEA SALT SPRAY

    fuller hair

    SEA SALT SPRAY

    For extra volume and fuller hair.

  • DETOX SHAMPOO

    DEEP CLEANSER

    DETOX SHAMPOO

    A clean scalp ensures healthy hair.

  • TOILETRY BAG

    gather your essentials

    TOILETRY BAG

    Extra large Toiletry Bag.

Product is so fucking great! Been trying them all out and they really last all day.

JAMES — matt clay

The Pomade does wonders for my thick hair and curls. Beautiful shine.

martin - firm pomade

You were right about the fragrance. It actually smells amazing.

Matt — firm pomade

The whole experience is so good. From the products to packaging to service.

daan — TEXTURE PASTE

The Pomade is great. I used it on the shoot I recently posted and it worked out so well. 

Travis — firm pomade

Sea Salt Spray and Texture Paste, I don't need anything else anymore.

sam - texture paste

My hair is long, thick and tough to style. This just solves all my problems.

George — MATT CLAY

FIX YOUR STRUGGLE

Flat HairBestseller

TEXTURE PASTE

Volume and texture for flat hair.

€23,95 Beeswax, Ozokerite, Mineral Salt.

Dry HairBestseller

FIRM POMADE

Modern wet-look with natural shine. Smooths dry hair.

€23,95 Lanolin, Coconut Complex, Glycerin.

ControlBestseller

MATT CLAY

Lasting hold with a matt, natural finish.

€23,95 Bentonite, Carnauba, Kaolin.

WE ARE BECOMING

All of our products are fragranced with our signature BURNING TREE PARFUMÉE. The name originates from its woody base in combination with a spicy yet fresh top note. A masculine, recognisable scent that instantly makes an impression.

BURNING TREE PARFUMÉE

SANDALWOOD

GRAPEFRUIT

BERGAMOT

CARDAMOM

"We don't see our product as a piece of packaging, but rather as an object that ignites the start of your day."

SEA SALT SCIENCE

WHY IT WORKS, IN FIVE STEPS.

oily. heavy. flat.

Natural oils are weighing your hair down.

SALTS HIT THE STRAND

Fine salt particles attach to every hair.

HAIR STRANDS LIFT

Salt soaks up the oil, so your hairs stand up.

GRIP BETWEEN HAIRS

Crystals roughen the surface so hairs attach.

LASTING VOLUME

Increased volume, grip and fullness all day.

5,500+

SONS START THEIR DAY WITH INTENT.

60+

HAIR STYLISTS SWEAR BY IT.

250+

FIVE-STAR REVIEWS

SONS SPEAK

  • Luc H.

    Luc H.

    MATT CLAY

    I have got really thick hair, so not a lot of products work well for me. but this Clay is really strong. During the day I use my hands to go through my hair a lot but the product remains strong and re workable.

  • Sjors S.

    Sjors S.

    DETOX SHAMPOO

    I struggle with dandruff and itchy scalp but this shampoo really fixed it. I use it 2x a week.

  • Daan K.

    Daan K.

    BURNING TREE PARFUMEE

    Quality products with great experience. I got the salt spray, paste and pomade and like them all together. Just using a bit and my hair holds well. The smell is amazing btw! Will keep coming back for sure.

  • Martin K.

    Martin K.

    LOVE THE POMADE

    Finally something that works well for my thick hair and curls. I always struggled with my hair being very dry. The pomade really surprised me. My hair stays in place and is not dry or oily. The 'wet-look' they speak about is really cool!

  • Sam K.

    Sam K.

    Texture paste

    Been using the sea salt spray together with the texture paste for a couple of weeks now and honestly don’t need anything else anymore. I have shorter hair with a burst fade and I must say this product really does provide extreme texture like few others.

  • Pacal L.

    Pacal L.

    FIRM POMADE

    After trying almost every product on the market, I really love this pomade! My second one is almost empty and i'm still very happy with it. The shine is really natural and makes my hair look healthy. It also washes out extremely easy, compared to other pomades.

  • Bert J.

    Bert J.

    MATT CLAY BUNDLE

    I ordered the clay bundle because I thought it was a good deal. The products surprised me. Great service and packaging and the products work well. Shampoo, sea salt spray and clay are the products I use.

  • Danny G.

    Danny G.

    texture paste

    I’m using the texture paste. Really loving the product. Provides a lot of texture with medium hold. Can restyle it during the day while the product remains present.

  • Dyon P.

    Dyon P.

    CLAY AND POMADE

    I have been using the clay for a couple of weeks now. Really great product, helps my hair a lot. Most of the times I use clay for the hold and volume and apply a small bit of pomade on top against the dry jumpy hairs.

  • Vince R.

    Vince R.

    FIRM POMADE

    The sea salt spray and pomade are top!! I have got quite thick hair but this combination makes sure my hair looks great all day.

WHY

To help other men attack their day. The burning orange packaging serves as a reminder to never start your day with half intent. Treat each day like it counts (Mondays included). 

Modern men deserve a product that works with their hair instead of against it. If there is one thing that we have learned, it is that there is no one-product solution. We developed a full collection and mindfully explain how each product serves a different goal.

SONS OF SEVEN PARTNERSHIPS

We're constantly exploring new ways to manifest SONS OF SEVEN in the real world. Are you a retailer ready for a fresh breeze? Let's talk. info@sonsofseven.com

DURABILITY AND HOLD

Our styling formulas guarantee lasting hold from morning routines to late night adventures. We meticulously focused on durability. Is hold your first priority? Pre-style with Sea Salt Spray to strengthen your hair from the roots.

MADE IN ITALY

All of our formulas are developed and manufactured in Milan, Italy. In collaboration with experienced Italian product designers who share our obsession with quality.

RETURN POLICY

We will happily take returns within 30 days of the order if the item is returned to us in original packaging, unused and in resalable condition.

Return shipping will be at the customer’s expense, and they will be required to arrange their own shipment.

Once the returns have been received and approved, we will refund the value of the returned goods, excluding any original shipping costs.

SHIPPING POLICY

All orders before 23:00 CET are shipped the same day. Domestic orders (the Netherlands) will be delivered the next day. Most European shipments take 3-5 days. For expected shipping times for your country, click here.

We accept returns within 30 days of receiving your order. Make sure to dive into our Return Policy for all details.

MIRROR MEDITATION