Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven

CEDARWOOD. GAIAC WOOD. WHITE MUSK. BERGAMO. LEMON. GRAPEFRUIT. PEPPER. ELEMI. RHUBARB. MINT. CARDAMOM.

FIRM POMADE

Regular price 23,95 EUR
Regular price Sale price 23,95 EUR
Sale Sold out

The strongest one. Tames thick hair without making it look like a helmet. Wet-look finish, natural shine, don't touch. Washes out easily.

The strongest one. Tames thick hair without making it look like a helmet. Wet-look finish, natural shine, don't touch. Washes out easily.

EXPLORE

STRUCTURE BUILDS FREEDOM.

MATT CLAY

Regular price 23,95 EUR
Regular price Sale price 23,95 EUR
Sale Sold out

Easy to scoop and distribute. Holds without becoming sticky. Adds body to your hair, lifts and texturizes. Works on all hair types. Washes out easily.

Easy to scoop and distribute. Holds without becoming sticky. Adds body to your hair, lifts and texturizes. Works on all hair types. Washes out easily.

EXPLORE

NEAR FIRE BECAUSE WE'D RATHER BURN
THEN LIVE WITHOUT WARMTH.

TEXTURE PASTE

Regular price 23,95 EUR
Regular price Sale price 23,95 EUR
Sale Sold out

Our personal favorite. Adds a raw edge to flat hair. Made for mullets, waves, curls, and anything in between. Lasts but stays flexible.

Our personal favorite. Adds a raw edge to flat hair. Made for mullets, waves, curls, and anything in between. Lasts but stays flexible.

EXPLORE

IDENTITY IS AN ONGOING EXPLORATION.

EMBRACING RESISTANCE IN ONE'S PURSUIT OF FREEDOM.

STRANGERS BECOME FRIENDS. FRIENDS BECOME FAMILY.

  • Daan K.

    Daan K.

    AMAZING SMELL

    Quality products with great experience. I got the salt spray, paste and pomade and like them all together. Just using a bit and my hair is fixed all day. The smell is amazing as well. Rinses off with water easily, honestly great. Will keep coming back for sure.

  • Luc H.

    Luc H.

    SMELLS GREAT

    I have got really thick hair, so not a lot of products work well for me. but the texture paste in combination with the pomade works wonders for me. Smells nice too.

  • Sjors S.

    Sjors S.

    DANDRUFF IS GONE

    I have been using the shampoo and pomade for a while now and it really made a difference for me. I struggled with dandruff that is completely gone now, thanks to the shampoo. And the pomade fixes my hair all day without being difficult to wash out.

  • Sam K.

    Sam K.

    GREAT FOR MULLET

    Been using the sea salt spray together with the texture paste for a couple of weeks now and honestly don’t need anything else anymore. I have shorter hair with a mullet and it provides a ton of texture and volume without becoming sticky. Feels natural. Quality products.

  • Bert J.

    Bert J.

    SYSTEM REVIEW

    I ordered the system because I thought it was a good deal. The products surprised me. Great service and packaging and the products work well. Shampoo, sea salt spray and clay are the products I use.

  • Martin K.

    Martin K.

    LOVE THE POMADE

    Finally something that works well for my thick hair and curls. I always struggled with my hair being very dry. The pomade really surprised me. My hair stays in place without becoming dry or sticky. The washout is also easy enough. I specifically like the wet-look the pomade gives, really cool.

  • Danny G.

    Danny G.

    LOADS OF TEXTURE

    I’m using the texture paste. Really loving the product. Provides a lot of texture with medium hold. Can restyle it during the day while the product remains present. Volume with a matt and natural finish.

  • Dyon P.

    Dyon P.

    CLAY AND POMADE

    I have been using the clay for a couple of weeks now. Really great product, helps my hair a lot. Most of the times I mainly use clay and finish with a bit of pomade to combine good volume with shine.

  • Pacal L.

    Pacal L.

    CLAY AND POMADE

    After trying several brands I have now found a combination of products that work well for my thick hair. I use sea salt spray on wet hair and afterwards either the clay or the pomade. Most of the time i’ll use the clay to work and the pomade in the weekends. Would recommend.

  • Vince R.

    Vince R.

    POMADE IS TOP

    The sea salt spray and pomade are top!! I have got quite thick hair but this combination makes sure my hair looks great all day. Definitely coming back.

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WHY

Because all men’s hairstyling products felt outdated to us. Like a 20th century Western Saloon. We didn't identify with that world.

We want our products to embody empowerment when they are seen, felt and used. We don’t see our products as a piece of packaging. But rather as an object, that should be worthy of your bathroom stand.

SONS OF SEVEN PARTNERSHIPS

We're constantly exploring new ways to manifest SONS OF SEVEN in the real world. Are you a retailer ready for a fresh breeze? Let's talk. info@sonsofseven.com

DURABILITY AND HOLD

Our styling formulas guarantee lasting hold from morning routines to late night adventures. We meticulously focused on durability. Is hold your first priority? Pre-style with Sea Salt Spray to strengthen your hair from the roots.

MADE IN ITALY

All of our formulas are developed and manufactured in Milan, Italy. In collaboration with experienced Italian product designers who share our obsession with quality.

RETURN POLICY

We will happily take returns within 30 days of the order if the item is returned to us in original packaging, unused and in resalable condition.

Return shipping will be at the customer’s expense, and they will be required to arrange their own shipment.

Once the returns have been received and approved, we will refund the value of the returned goods, excluding any original shipping costs.

SHIPPING POLICY

All orders before 17:00 CET time (Amsterdam) are shipped the same day.

Domestic orders (the Netherlands) will mostly be delivered the next day. For expected shipping times for your country, click here.