Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven Sons of Seven

EXPLORE

FIRM POMADE

€23,95 EUR
€23,95 EUR
Sale Sold out

The strongest one. Tames thick hair without making it look like a helmet. Wet-look finish, natural shine, don't touch. Washes out easily.

The strongest one. Tames thick hair without making it look like a helmet. Wet-look finish, natural shine, don't touch. Washes out easily.

EXPLORE

MATT CLAY

€23,95 EUR
€23,95 EUR
Sale Sold out

Easy to scoop and distribute. Holds without becoming sticky. Adds body to your hair, lifts and texturizes. Works on all hair types. Washes out easily.

Easy to scoop and distribute. Holds without becoming sticky. Adds body to your hair, lifts and texturizes. Works on all hair types. Washes out easily.

EXPLORE

TEXTURE PASTE

€23,95 EUR
€23,95 EUR
Sale Sold out

Our personal favorite. Adds a raw edge to flat hair. Made for mullets, waves, curls, and anything in between. Lasts but stays flexible.

Our personal favorite. Adds a raw edge to flat hair. Made for mullets, waves, curls, and anything in between. Lasts but stays flexible.

EXPLORE

CEDARWOOD. GAIAC WOOD. WHITE MUSK. BERGAMO. LEMON. GRAPEFRUIT. PEPPER. ELEMI. RHUBARB. MINT. CARDAMOM.

PHILOSOPHY

  • Daan K.

    Daan K.

    AMAZING SMELL

    Quality products with great experience. I got the salt spray, paste and pomade and like them all together. Just using a bit and my hair is fixed all day. The smell is amazing as well. Rinses off with water easily, honestly great. Will keep coming back for sure.

  • Luc H.

    Luc H.

    SMELLS GREAT

    I have got really thick hair, so not a lot of products work well for me. but the texture paste in combination with the pomade works wonders for me. Smells nice too.

  • Sjors S.

    Sjors S.

    DANDRUFF IS GONE

    I have been using the shampoo and pomade for a while now and it really made a difference for me. I struggled with dandruff that is completely gone now, thanks to the shampoo. And the pomade fixes my hair all day without being difficult to wash out.

  • Sam K.

    Sam K.

    GREAT FOR MULLET

    Been using the sea salt spray together with the texture paste for a couple of weeks now and honestly don’t need anything else anymore. I have shorter hair with a mullet and it provides a ton of texture and volume without becoming sticky. Feels natural. Quality products.

  • Bert J.

    Bert J.

    SYSTEM REVIEW

    I ordered the system because I thought it was a good deal. The products surprised me. Great service and packaging and the products work well. Shampoo, sea salt spray and clay are the products I use. Got the free toiletry bag which is nice.

  • Martin K.

    Martin K.

    LOVE THE POMADE

    Finally something that works well for my thick hair and curls. I always struggled with my hair being very dry. The pomade really surprised me. My hair stays in place without becoming dry or sticky. The washout is also easy enough. I specifically like the wet-look the pomade gives, really cool.

  • Danny G.

    Danny G.

    LOADS OF TEXTURE

    I’m using the texture paste. Really loving the product. Provides a lot of texture with medium hold. Can restyle it during the day while the product remains present. Volume with a matt and natural finish.

  • Dyon P.

    Dyon P.

    CLAY AND POMADE

    I have been using the clay for a couple of weeks now. Really great product, helps my hair a lot. Most of the times I mainly use clay and finish with a bit of pomade to combine good volume with shine.

  • Pacal L.

    Pacal L.

    CLAY AND POMADE

    After trying several brands I have now found a combination of products that work well for my thick hair. I use sea salt spray on wet hair and afterwards either the clay or the pomade. Most of the time i’ll use the clay to work and the pomade in the weekends. Would recommend.

  • Vince R.

    Vince R.

    POMADE IS TOP

    The sea salt spray and pomade are top!! I have got quite thick hair but this combination makes sure my hair looks great all day. Definitely coming back.

PARTNERS

WHO IS BEHIND SONS OF SEVEN?

SONS OF SEVEN is a cult brand founded by brothers Antonie & Melchior. Born from a frustration with average hair products and their boring branding.

"We didn’t identify with these products or their presentation, so we created something that belonged to us."

During this process, we worked hand-in-hand with experienced Italian product designers, testing hundreds of formulations to arrive at the five products we are proud to present.

WHERE TO FIND SONS OF SEVEN?

Our first collection is available exclusively through this website. For selected selling points, visit the Trusted By section.

ARE SONS OF SEVEN PRODUCTS STRONG?

Our 3 styling products deliver hold from morning routines to late night adventures. We meticulously focused on durability. Is hold your first priority? Pre-style with Sea Salt Spray to instantly strengthen your hair.

WHERE ARE SONS OF SEVEN PRODUCTS MADE?

All Sons of Seven products are developed and manufactured in Milan, Italy. In collaboration with experienced Italian product designers who share our obsession with quality.

RETURN POLICY

We will happily take returns within 30 days of the order if the item is returned to us in original packaging, unused and in resalable condition.

Return shipping will be at the customer’s expense, and they will be required to arrange their own shipment.

Once the returns have been received and approved, we will refund the value of the returned goods, excluding any original shipping costs.

SHIPPING POLICY

All orders before 17:00 CET time (Amsterdam) are shipped the same day.

Domestic orders (the Netherlands) will mostly be delivered the next day. For expected shipping times for your country, click here.