Every Hair Type, One Rule: Style Seriously

There’s no one-size-fits-all product for every head. What is universal is knowing what your hair type truly needs, and being ruthlessly consistent about it.

Short hair

Short hair needs control and definition without being weighed down. Devil May Care Matt Clay is the right choice — grip and texture without shine, ideal for a clean yet natural look. Apply it to slightly damp hair for the best result.

Long hair

With long hair, it's all about movement and frizz control. Leather Lion Firm Pomade tames unruly strands and provides a structured finish that holds all day, without feeling stiff.

Curly hair

Curls need hydration and definition, not a product that flattens them. Bare Knuckle Texture Paste works with the curl rather than against it — enhancing its natural structure and reducing frizz without stiffness.

Wavy hair

Wavy hair benefits from a texture with just enough hold to define the wave. Wild Excess Sea Salt Spray delivers that "just came from the beach" look, every day of the year.

The universal rule

Whatever your hair type: apply the product to slightly damp hair, never use more than a coin-sized amount, and style with your fingers instead of a comb for a natural result. Controlled chaos — that's the art.