Matt Clay for Men: What It Is and How to Use It

Matt clay is a hair styling product with a clay-based formula that gives you grip and structure without any shine. If you want a natural, textured look that still holds, it is one of the most versatile products you can have on your shelf. In this guide we explain what matt clay does, who it suits and how to use our Sons Hair Clay, the Sons of Seven Matt Clay.

What does matt clay do?

A matt clay adds body and control while leaving the hair with a natural, matt finish: no wet look, no gloss. The Sons of Seven Matt Clay is designed as our most versatile product. It gives a strong, lasting hold, yet stays re-moldable, so you can restyle your hair throughout the day. It is easy to scoop, easy to spread through your hair and easy to wash out again.

Who is matt clay for?

Matt Clay works for all hair types, even thick and stubborn hair, and it is a particularly good match for medium to long hair. If you like a natural, slightly raw look rather than a polished one, this is your product. Prefer a glossy, slicked-back look? Then a pomade is the better choice.

How to use Matt Clay

Take a small, dime-sized amount and warm it between your fingers and palms. Work it evenly through dry hair, starting at the roots, and add more if you need extra hold. Because the clay stays workable, you can reshape your style later in the day with just your fingers.

What is inside?

The Sons of Seven Matt Clay contains hop extract, a botanical extract that strengthens the hair, kaolin clay, which absorbs excess oil, and bentonite, which adds volume and hold. The formula washes out easily with water.

Want to try it yourself? Discover the Sons Hair Clay in our webshop. Looking for more volume in thin hair? Take a look at the Sons of Seven Texture Paste.