{"product_id":"firmpomade","title":"FIRM POMADE","description":"\u003cp\u003eBorn from the courage to shine. To express yourself in every light, without apology.\u003c\/p\u003e\n\u003cp\u003ePost-war Amsterdam, a city in ruins. Society has suffered and therefore people orient themselves towards safety and uniformity. Amidst this grey world a younger generation breaks free from these social standards. \u003c\/p\u003e\n\u003cp\u003eA rebellious youth movement called ‘Nozems’ emerges. The Nozems developed an unorthodox style inspired by 50’s rock ‘n roll culture: leather jackets, jeans, big quiffs full of pomade. They roamed the streets on motorbikes and gathered in cafés and street corners, creating a presence that was rebellious and magnetic. The Nozems rejected the strict rules of their conservative society and shaped a world of freedom and self-expression. \u003c\/p\u003e","brand":"SONS OF SEVEN","offers":[{"title":"Default Title","offer_id":49237054357840,"sku":"","price":23.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/3603\/2080\/files\/sons_of_seven_01_26_2143_e363fae2-ad77-4076-992f-b6175ea4fb32.jpg?v=1776679374","url":"https:\/\/sonsofseven.com\/products\/firmpomade","provider":"SONS OF SEVEN","version":"1.0","type":"link"}